The Power of Goal Setting

In Mark McCormack’s book, “What they Don’t Teach You at Harvard Business School” he discusses a study conducted of Harvard MBA grads between 1979 and 1989. Graduates were asked if they had set clear, written goals for their future. 84% had not, 13% said they did have goals but surprisingly only 3% had actually written them down. Ten years later in 1989 they went back to these grads and found that ...

The Real Power In Franchise Validation

There are many critical stages to researching a franchise and determining if it’s truly the right opportunity for you, but few are as valuable as a stage called validation. This article will explain what validation is and what questions to ask, but also how to really read between the lines, filter your responses and truly determine if a particular franchise is a model you can not only be successful with, but ...

Top Down Vs Bottom Up Franchises

With over 4,400 franchise opportunities to choose from researching for the best opportunity can be a confusing and overwhelming task. Before deciding which franchise is the best fit for you, it’s important to determine which franchises are best for anyone and truly provide a proven successful business model. While there are many factors used in determining this, one key element I look at is a concept I ...

Why On Earth Would I Pay A Franchise Fee?

In dealing with clients, without a doubt the most common objection to choosing to purchase a franchise is the concept of paying a franchise fee. To many, especially those that have never owned a franchise, the concept of paying a franchise fee can be puzzling, overwhelming and sometimes even borderline insulting. Before I address the value in franchise fees and some tips on comparing them, I'd first like ...

Is Your Franchise a World Class Marketing Machine?

For most owning a franchise offers numerous advantages over an independent business. Things like brand awareness, proven business model, initial training, ongoing support, etc. When researching a franchise these are all things you need to consider but of them all there's one that needs to be at the top of your list... A serious marketing machine!

The truth is most of us can be taught to do ...